Home > Outreach Case Studies > Made in L.A.

Made in L.A. (2007)

By Almudena Carracedo and Robert Bahar

In this Case Study
The Film
Strategy & Goals
Resource Materials
Outcomes

Strategy & Goals

CAMPAIGN STRATEGY

P.O.V. launched an extensive public awareness campaign to capture the attention of community organizers working on labor issues, as well as policy makers, economists and the general public to increase the public discourse about issues affecting garment workers.

CAMPAIGN GOALS

• Engage public dialogue around issues affecting garment workers through forums with public officials, community-based organizations and the public;
• Produce and distribute companion materials that demonstrate the value of community involvement and that can be used by teachers, service providers and other stakeholders;
• Create opportunities for thoughtful and informed discussion and problem-solving at a local level;
• Strengthen vested community based organizations by helping to build coalitions and community partnerships and by facilitating related initiatives that create enhanced community visibility; and
• Increase awareness about the broadcast and related activities through press and promotional activities.

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