Home > Outreach Case Studies > Thirst

Thirst (2004)

By Alan Snitow and Deborah Kaufman

In this Case Study
The Film
Strategy & Goals
Resource Materials
Outcomes

Strategy & Goals

CAMPAIGN STRATEGY

In 2004, P.O.V. launched an extensive public awareness campaign to capture the attention of community organizers working on water privatization. Policy makers, civic leaders and the general public were also targeted to increase the public discourse about globalization and water resource management. Through P.O.V. Thirst was made available to dozens of organizations to screen for their constituents. These groups included Amnesty International, Columbia University's Corporate Social Responsibility Network, Sierra Club, and the New Orleans Sewage and Water Board. To maximize coverage and create a national dialogue, P.O.V. worked with the Society of Environmental Journalists to develop press and promotional activities.

CAMPAIGN GOALS

• Engage public dialogue around issues related to water resource management through forums with public officials, community-based organizations and the public;
• Produce and distribute companion materials that demonstrate the value of community involvement and that can be used by teachers, service providers and other stakeholders;
• Create opportunities for thoughtful and informed discussion and problem-solving at a local level;
• Strengthen vested community based organizations by helping to build coalitions and community partnerships and by facilitating related initiatives that create enhanced community visibility; and
• Increase awareness about the broadcast and related activities through press and promotional activities.

Next: Resource Materials »

TOP OF PAGE