Manager of Community Engagement

Reports to: Vice President of Impact and Engagement Strategy

Start Date: October 2019

Position Description

The Manager of Community Engagement executes on long-term strategies and tactics for positioning documentaries to advance social impact. They will work with public media stations, grassroots groups, community media centers and public libraries to enhance our community programming, extend the reach of our films and interactive content, and move our impact work forward. The Manager of Community Engagement will partner with film teams, including impact producers, to strengthen their community engagement. The position is relationship-based, and requires working across multiple platforms and AmDoc departments for effective in-person and digital space collaboration.

Essential Duties and Responsibilities:

Community Engagement

- Execute film-specific engagement strategies, as well as resource national engagement activities, manage community-based partnerships and support PBS station offerings connected to the collection of POV content/programming

- Manage and leverage the POV Community Network to make connections amongst PBS stations, community organizations and educators

- Increase collaboration with non-traditional partners, such as grassroots or community-based organizations, and sustain existing ones with community leaders, businesses, educators and policy makers

- Work with staff to develop AmDoc’s national presence implementing innovating strategies that emphasize civic engagement, community discourse and action

- Deliver presentations at workshops, forums and conferences, as appropriate

- Manage budgets related to specific job duties, community screenings and station events

- Manage evaluations and metrics reporting for community screenings

- Develop and manage toolkits for community organizations

- Coordinate community events opportunities with specific high-profile venues in collaboration with the Communications team

Audience Engagement

- Lead the coordination of both POV community screening and station events with goals to increase engagement and influence that will retain existing viewers and build strategies to attract new viewers

- Use data-driven analytics and tools to target audiences and track results

- Proactively establish creative opportunities for audiences to connect with POV’s content by developing strategic outreach and collaboration opportunities

- Collaborate with Audience Development to create key marketing and promotional messaging

- Oversee customer experience and content on POV Community Network website

- Co-lead efforts to measure and report on the performance of audience engagement initiatives, using analytics to measure results and taking action to improve outcomes

- Implement creative, bold, and innovative thinking for the events-based station engagement efforts surrounding the series, while staying abreast of new tools, promotional trends and campaigns that are being currently used effectively in the station relations/marketing industry

- Work in partnership with the External Affairs department to leverage station social media and digital marketing campaigns both in and out of season to increase audience size and quality engagement for POV and POV Shorts

Special Projects

- Design and implement station specific funded programming

- Produce OSF “Our America: Documentary in Dialogue” series in collaboration with stations, design and implement engagement framework

- Research and develop library partnerships for POV Spark innovation tour

- Identify key voices to be featured on post screening panels and special events

Supervisor Responsibilities

- Supervise and administer work evaluations for the Impact Associate

- Hire and manage any necessary program staff, contractors, volunteers or interns

- Set performance goals and deadlines for direct reports

- Organize workflow and ensure that the community event teams understand their duties or delegated tasks

Additional Responsibilities

- Utilize AmDoc’s strategic plan as a guide to set quarterly and annual goals

- Collaborate with the communications team to promote the content, value, and vision of American Documentary

- Advise America ReFramed on opportunities for partnerships with community-based organizations

- Work across the organization on national partnership development and audience engagement strategy

Fundraising Support

- Support fundraising efforts for community engagement work team including Our America programming and other station-related programs including sharing updates and budgets with External Affairs

- Present at funder meetings and board meetings as requested

Travel

- Required travel to conferences, community media centers, station and community events

Other duties as assigned.

Desired Qualifications

- Demonstrated success in community engagement, impact producing and/or social sector partnerships

- Strong interest in documentary film, education, public speaking and nonprofit administration

- Highly-organized and able to prioritize multiple tasks

- Supervisor experience

- Demonstrated success working collaboratively with multiple stakeholders

- Detail oriented, with demonstrated success in utilizing digital project management tools

- Demonstrated communication skills, including excellent listening/written/verbal skills

- Enthusiastic, flexible team player who has the willingness to learn

- Ability to research, synthesize and provide information for use in presentations

- Experience working with social justice organizations and public media is a plus

To Apply: Please submit your cover letter, with salary requirements, and resume to posting@pov.org. Please indicate “Manager of Community Engagement” in the subject line. Incomplete applications will not be accepted. No phone calls, please. We regret that due to the large number of applications we receive, we can only respond personally to the applicants who best meet our needs for this position.

AmDoc is committed to a diverse workplace and is an enthusiastic equal opportunity employer.