Media Kit

July 28 2020

POV: 'Chez Jolie Coiffure' | Press Kit


Immigrant West African Women Make a Belgian Hair Salon Their Personal Refuge in ‘Chez Jolie Coiffure,’ Premiering Monday, August 3, 2020

A Story of Pain and Glory for African Migrants in Brussels

Cameroonian-Belgian director Rosine Mbakam (The Two Faces of a Bamileke Woman) captures fellow expat, Sabine’s nightmare journey from enslavement to managing a hair salon in the revealing documentary Chez Jolie Coiffure.

Sabine’s hands move quickly and precisely as she tightly braids hair in her tiny salon. The sign outside offers African, European, or American hairstyles. Sabine is the charismatic, larger-than-life personality crammed into Jolie Coiffure, a tiny shop in the immigrant Brussels district of Matonge. Here, she and her employees style extensions and glue lashes on patrons, many of them undocumented immigrants, to make them feel beautiful and provide an escape from the harsh realities of their lives. More than a place for women to get their hair done, Jolie Coiffure under Sabine’s leadership serves as a community hub for West African women; a place to share rumors about government programs to legalize migrants and talk about life back home in Cameroon.

Chez Jolie Coiffure makes its national broadcast and streaming debut on the PBS documentary series POV and on Monday, August 3, 2020 at 10 p.m. ET (check local listings). In its 33rd season, POV is American television’s longest-running independent documentary series.Chez Jolie Coiffure was an official selection at the 2019 AFI Docs Film Festival, AFI Fest and New York African Film Festival. Mbakam, was recently named by The New Yorker: "One of the foremost filmmakers of creative nonfiction working right now."

"One feels lucky to find a film in which the story captured is amplified and made more powerful by the director’s formal and unique aesthetic approach,'' said Chris White, Executive Producer for POV. “Rosine’s intimate focus--on one woman within the walls of her salon--reveals deep and far-reaching truths about our communities and the world we live in. Chez Jolie Coiffure is remarkable."

“I wanted to make films because I didn't see enough people who looked like me, my culture, my reality,” said Mbakam. “I made the choice to shoot Chez Jolie Coiffure myself. I handled the image and sound solo in order to build a more equal relationship with my subject. It was important to me that there was no intermediary between me and Sabine. The presence of a third person would not have allowed her to speak so freely. The West has long filmed Africa with condescension and superiority. Through this film we see the world from another point of view. I sought to document a reality from within and displace the stereotypes and clichés often imposed on Africans.”

Episode Description

At the start of Chez Jolie Coiffure, Mbakam, stands outside the salon, filming. Sabine calls her in, warning her it’s unsafe out in the hallway of the cramped urban mall. Mbakam sets up in the shop—and stays, becoming a regular fixture and presence. The cinematic “chamber piece,” meaning it takes place exclusively in one room, skillfully makes use of the salon’s many mirrors. Filmed over the course of a year, Mbakam documents the relentless journey of the hairdresser Sabine.

Sabine was born in Cameroon. She leaves her hometown and travels to Lebanon to become a housekeeper – a path many African women use to get to Europe. Once in Lebanon, Sabine is stripped of her passport and reduced into slavery under the pretense of being a maid. After many years of servitude, she escapes, traveling alone mostly by foot through Syria, Turkey and Greece, Sabine finally arrives in Belgium with little money and no place to live. She eventually settles in Matonge and becomes the manager of Jolie Coiffure.

When telling her story, Sabine speaks of it in third person to avoid the emotional weight of her journey. “You can’t describe it,” Sabine says of the gruesome migration. “You have to live it.”

Though Sabine has created a home in her own space, she remains an outsider in Brussels. Cultural clashes with locals and racial taunts by white students happen daily. When a group of European tourists start taking pictures of the stylists at work and are asked to stop one makes the snark remark “We pay to go to your zoos.” Belgian immigration policies are strict and raids by immigration officers are a regular occurrence. At one point in Chez Jolie Coiffure, word has it that the immigration police are coming through, Sabine hurriedly turns off all the lights and quickly vanishes out the door.

Critical acclaim garnered for Mbakam’s film Chez Jolie Coiffure has been instrumental in allowing Sabine to remain safely in Belgium and apply for citizenship. She has become a role model and mentor to many Africans struggling to emigrate to Belgium and other European countries.

About the Filmmaker

Rosine Mbakam, Director/Producer

Rosine Mbakam grew up in Cameroon. She chose cinema as her metier very early in life, and trained in Yaoundé with the Centro Orientamento Educativo (COE) where she learned cinematography, editing and production. She collaborated and directed several films with COE before joining STV (Spectrum Television) in 2003, where she worked with Mactar Sylla. In 2007, she left Cameroon to study at the Institut Supérieur des Arts (INSAS) in Brussels, Belgium. She directed and co-directed several short films, including You Will Be My Ally and a portrait of the Congolese artist Freddy Tsimba "Mavambu." In 2014, she and Geoffroy Cernaix founded Tândor Productions, which produced her first feature film, The Two Faces of a Bamileke Woman (2016), which won prizes including the prestigious Discovery Award from the Society of Media Authors and Creators (SCAM). The Two Faces of a Bamileke Woman, is coming to DVD from Icarus Films on July 28, 2020. Chez Jolie Coiffure (2019) is her second film.

Film Credits

An Icarus Films Release

Country: Cameroon/Belgium

Year: 2019

POV Running time: 52 minutes

Director: Rosine Mbakam

Featuring Sabine, Nadine, Pascaline, Nina, Josiane & Johnny

Director of photography: Rosine Mbakam

Producer: Rosine Mbakam & Geoffroy Cernaix

Editor: Geoffroy Cernaix

Sound: Rosine Mbakam & Loïc Villiot

Sound editing and mixing: Loïc Villiot

Calibration: Charbon Studio

Production company: Tândor Productions

Co-producers: L'Atelier Cinéma du Gsara, Wallonie Image Production (WIP), Indigo Mood Films

Executive Producers for POV: Justine Nagan, Chris White

About POV

About POV

Produced by American Documentary, POV is the longest-running independent documentary showcase on American television. Since 1988, POV has presented films on PBS that capture the full spectrum of the human experience, with a long commitment to centering women and people of color in front of, and behind, the camera. It's on POV where American television audiences were introduced to groundbreaking works like Tongues Untied, The Act of Killing and American Promise and innovative filmmakers including Jonathan Demme, Nanfu Wang, and Laura Poitras. In 2018, POV Shorts launched as one of the first PBS series dedicated to bold and timely short-form documentaries. Over a generation, POV has championed accessibility and innovation in nonfiction storytelling. POV Engage works with educators, community organizations and PBS stations to present hundreds of free screenings every year, inspiring dialogue around today's most pressing social issues. The series' interactive arm, POV Spark, creates and advances experiential forms of storytelling and programming, redefining U.S. public media to be more inclusive of emerging technologies and interactive makers.

POV films and projects have won 38 Emmy Awards, 25 George Foster Peabody Awards, 14 Alfred I. duPont-Columbia University Awards, three Academy Awards and the first-ever George Polk Documentary Film.

About American Documentary, Inc.

American Documentary, Inc. (AmDoc) is a multimedia company dedicated to creating, identifying and presenting contemporary stories that express opinions and perspectives rarely featured in mainstream media outlets. AmDoc is a catalyst for public culture, developing collaborative strategic engagement activities around socially relevant content on television, online and in community settings. These activities are designed to trigger action, from dialogue and feedback to educational opportunities and community participation.

Major funding for POV is provided by PBS, The John D. and Catherine T. MacArthur Foundation, The Wyncote Foundation, Reva & David Logan Foundation, Open Society Foundations and the National Endowment for the Arts. Additional funding comes from Acton Family Giving, Nancy Blachman and David desJardins, Bertha Foundation, The Hollywood Foreign Press Association's Charitable Trust, Park Foundation, Sage Foundation, New York State Council on the Arts, New York City Department of Cultural Affairs in partnership with the City Council, Chris and Nancy Plaut, Ann Tenenbaum and Thomas H. Lee and public television viewers. POV is presented by a consortium of public television stations, including KQED San Francisco, WGBH Boston and THIRTEEN in association with WNET.ORG.