Press Release

September 28 2020

POV: 'Softie' | Press Kit


A Grassroots Activist Turned Political Star Takes on the Dirty Business of Politics to Bring About Change to Unite His Native Kenya in

‘Softie,’ Premiering Monday, October 12, 2020 on PBS and at

Boniface Mwangi, nicknamed ‘Softie” by his close friends and family, has long fought injustices in his country as a political activist and photojournalist. Now he’s taking the next step by running for office in a regional Kenyan election. From the moment Boniface decides to run, telling his wife, Njeri, in passing with a hesitant laugh, he responds to each challenge with optimism. But running a clean campaign against corrupt opponents becomes increasingly harder to combat with idealism alone. Boniface soon finds that challenging strong political dynasties is putting his family at risk. In the intimate documentary Softie by Nairobi-based director Sam Soko, Boniface wrestles with the question: “Should country really come before family, as he’s always believed?”

Softie makes its national broadcast and streaming debut on the PBS documentary series POV and at on Monday, October 12, 2020 at 10 p.m. ET (check local listings). The film is available to stream for free at until November 12, 2020. The critically-acclaimed Softie took the Special Jury Award at the 2020 Sundance Film Festival. Now in its 33rd season, POV is American television’s longest-running independent documentary series.

After meeting Boniface at a protest rally in 2013, Soko, who had directed several short music videos and films, decided to try his hand at directing a documentary. As Soko grew to know Boniface, he saw that underneath the tough man exterior, was a complex, vulnerable and deeply passionate person who got into activism for very personal reasons. What started out as a short video, that he had planned to take a year filming, evolved into a story about politics, family and what it means to be Kenyan. Filmed over five years throughout Kenya, Softie showcases chaos filled street protests against corruption, police brutality, extra judicial killings, along with insight into Kenya’s political campaigns and the country’s voting process.

“What an inspiring, and nerve-wracking, story about diving headlong into the political process to force change - through the eyes of this vibrant activist and his family,” said Chris White, executive producer of POV. “And who better to tell this Kenyan story than Kenyans themselves? This talented team brings the energy and chaos of deadly, bare-knuckle politics into your living room.”

“I came to realize that the life of an activist conceals many things,” said Soko. “As they are up against a society, whose mindsets are difficult to change, they also have to deal with their own families. From dynamic protests, failed elections, death threats, family fights and life changing decisions, this film tells the story of their unparalleled journey. The film explores the role of individuals and families in democracy today. In a world where sowing seeds of division continues to be encouraged, I believe telling this story will encourage preservation and protection of our democractic rights. The consequences of not doing so are catastrophic for ourselves and our families.”

Softie captures a charming idealist’s transformation through his grassroots campaign, while exploring the complexities of balancing Boniface’s deep love of country with the needs of his family. Moments with Njeri and their children deepen our understanding of the aspiring elected official, offering introspective respites from the turbulent pace of the campaign. Though set against the backdrop of a country in transition, Soko’s film goes beyond politics to reveal what fuels one activist’s need to push for change.

Meet the Mwangis


Boniface “Softie” Mwangi born on July 10, 1983 is a Kenyan photojournalist, politician and activist involved in social-political activism. He is known for his images of the post-election violence that hit Kenya in 2007–2008 and his work as one of Kenya’s most prominent activists. Boniface grew up in an impoverished single parent home in Starehe county, with his six siblings. Mwangi dropped in and out of school during this period and helped his mother sell books on Nairobi’s streets. When his mother died in 2000, Mwangi, then 17, decided he had to change if he was to survive. He joined a Bible School with the intention of becoming a pastor and secured a diploma in Bible Studies. While at school he became interested in photography.

Despite not having a high school education, Mwangi managed to gain a place at a private journalism school. To fund his studies, he had to continue selling books on the street, but soon began to gain experience as a photojournalist. He published photographs in a national newspaper and in 2005 won his first photography prizes. He was awarded the 2008 and 2010 CNN Africa Photojournalist of the Year Award for the photos that he took, documenting the widespread post-election violence of 2007-2008. He suffered from PTSD because of all the violence that he witnessed and quit his job as a photographer to work on social justice in Kenya, mainly using street graffiti, art and street protests to call attention to human rights violations and political corruption in the country. He has been recognized as a global TED fellow for his activism work. One of his longest lasting initiatives to date is PAWA 254, a hub and space for artists and activists to work together towards social change in Kenya.

Njeri Mwangi finished college in 2005 and knew she had to work in social impact but didn’t know where. Her upbringing guides her belief in God and family first. A chance encounter at an ice cream shop with Boniface in 2006 changed her life forever. Over the years as her husband gained more prominence in public, she has remained in the shadows, raising their 3 children Nate, Naila and Jabu and Co-Founding PAWA 254 one of Nairobi’s first creative social enterprises. In 2016, her husband announced that he was running for political office. This decision made her do something she had worked hard to never do - step out of the shadows and share her private life with the world.

Boniface and Njeri are Kikuyu. The Kikuyu are the largest, out of the country’s 42 tribes. They have three kids - the eldest is Nate, the middle child is Naila and the last born is called Jabali. Boniface and Njeri purposely chose non-Kenyan tribal names for their children’s first names, so that they could have unique nontribal identities.

About the Filmmakers

Director/Producer – Sam Soko:

Sam Soko is a film director, producer and editor based in Nairobi who seeks out stories that enable him to engage in socio-political spaces. His work on civic literacy projects in music, non-fiction and fiction has allowed him to connect with artists around the world. He is co-founder of LBx Africa, a Kenyan a production company that service-produced the 2018 Oscar nominated short fiction film “Watu Wote”. Soko’s first feature documentary project Softie, premiered at the 2020 Sundance film festival, winning a special jury prize for editing. He is an outspoken defender of freedom of expression and has taken part in global conversations on how to make media matter when the world is on fire. Soko is currently co-directing a film following the world’s boldest experiment in universal basic income taking place in Kenya.

Producer –Toni Kamau:

Toni is a factual producer and founder of "We are not the machine Ltd", a Kenyan based production company. Her past credits include half hour documentaries for Al Jazeera, MTV Europe, BBC and CCTV Africa. For the last six years, her career as a creative producer has focused on telling the stories of outsiders, rebels and change makers on the African continent. Toni is currently producing three feature documentaries, that have received support from Sundance, Hotdocs, IDFA Bertha Fund and Docubox.

Softie Credits

Produced by Lbx Africa in collaboration with We are not the machine Ltd and Eyesteelfilm.

Country: Kenya

Year: 2020

Running time 90 minutes

Languages: English

Director & DOP: Sam Soko

Producers: Toni Kamau, Sam Soko

Executive Producers: Bob Moore, Mila Aung- Thwin, Sandra Whipham, Marjon Javadi, Jess Search, Daniel Cross, Bramwel Iro, Justine Nagan, Chris White, Mandy Chang

Editors: Mila Aung- Thwin, Sam Soko, Ryan Mullins

DOPs: Joel “Ingo” Ngui, Chris Rhys Howarth, Sam Soko

Composers: Olivier Alary, Johannes Malfatti

Sound design: Cory Rizos

Colorists: Hamed Aleali, Sam Neboschizkij

Line Producers: Valerie Shamash, Ruth Munyiri

Associate producer: Katie Mckay

Production managers: Lola Karisa, Matrid Nyagah

Head of Distribution at Eyesteelfilm: Damien Detcheberry

Festivals at Eyesteelfilm: Camille Jacques


Softie could not have been possible without the generous support from Luminate, Just Films|Ford Foundation, Doc Society, Sundance, Hot Docs-Blue Ice Group, Hot Docs first look pitch fund, Hot Docs partners, Docubox and Afridocs.

About POV

About POV

Produced by American Documentary, POV is the longest-running independent documentary showcase on American television. Since 1988, POV has presented films on PBS that capture the full spectrum of the human experience, with a long commitment to centering women and people of color in front of, and behind, the camera. It's on POV where American television audiences were introduced to groundbreaking works like Tongues Untied, The Act of Killing and American Promise and innovative filmmakers including Jonathan Demme, Nanfu Wang, and Laura Poitras. In 2018, POV Shorts launched as one of the first PBS series dedicated to bold and timely short-form documentaries.

Over a generation, POV has championed accessibility and innovation in nonfiction storytelling. POV Engage works with educators, community organizations and PBS stations to present hundreds of free screenings every year, inspiring dialogue around today's most pressing social issues. The series' interactive arm, POV Spark, creates and advances experiential forms of storytelling and programming, redefining U.S. public media to be more inclusive of emerging technologies and interactive makers.

POV films and projects have won 42 Emmy Awards, 25 George Foster Peabody Awards, 14 Alfred I. duPont-Columbia University Awards, three Academy Awards and the first-ever George Polk Documentary Film Award. Learn more at and follow @povdocs on Twitter, Instagram, and Facebook.

About American Documentary, Inc.

American Documentary, Inc. (AmDoc) is a multimedia company dedicated to creating, identifying and presenting contemporary stories that express opinions and perspectives rarely featured in mainstream media outlets. AmDoc is a catalyst for public culture, developing collaborative strategic engagement activities around socially relevant content on television, online and in community settings. These activities are designed to trigger action, from dialogue and feedback to educational opportunities and community participation.

Major funding for POV is provided by PBS, The John D. and Catherine T. MacArthur Foundation, The Wyncote Foundation, Reva & David Logan Foundation, Open Society Foundations and the National Endowment for the Arts. Additional funding comes from Acton Family Giving, Nancy Blachman and David desJardins, Bertha Foundation, The Hollywood Foreign Press Association's Charitable Trust, Park Foundation, Sage Foundation, New York State Council on the Arts, New York City Department of Cultural Affairs in partnership with the City Council, Chris and Nancy Plaut, Ann Tenenbaum and Thomas H. Lee and public television viewers. POV is presented by a consortium of public television stations, including KQED San Francisco, WGBH Boston and THIRTEEN in association with WNET.ORG.