Press Release

December 14 2021

POV Spark's Interactive Project Seven Grams to Premiere at Sundance Film Festival's New Frontier Program

Overview

New York, N.Y. – December 15, 2021 – American Documentary announced today that Seven Grams, the final project produced by POV Spark, will premiere at the 2022 Sundance Film Festival as part of the event’s virtual reality showcase, New Frontier. POV Spark, the interactive arm of the iconic series "POV" on PBS, operated from 2018 to 2021; Seven Grams is the third consecutive POV Spark project to premiere at Sundance.

Seven Grams is the latest project from photojournalist, war correspondent and director Karim Ben Khelifa, following his award-winning 2017 virtual reality project, The Enemy, a groundbreaking exhibition that sought to humanize the images of war by allowing participants to encounter combatants on opposite sides of conflicts throughout the world. Continuing his long standing engagement with the personal narratives behind global issues, Seven Grams is an augmented reality experience that finds Ben Khelifa exploring the connection between smartphones and the conditions under which the rare materials needed to make them are extracted, particularly in the Democratic Republic of Congo (DRC).

“Karim’s project is a stunning, important work that falls squarely in line with our mission to expand our understanding of the world through inventive and mission-driven journalism” said executive director, American Documentary and executive producer, POV and America ReFramed, Erika Dilday. “We are extraordinarily proud that Seven Grams will premiere at Sundance, and we can’t wait to share this project with public audiences. We can't think of a better way to honor the legacy of POV Spark and our ongoing commitment to exploratory forms of nonfiction storytelling.”

Through a mixture of immersive storytelling, available worldwide through a smartphone app, and animated sequences, Seven Grams explores the inner workings of the smartphone before tracing its materials back to the mines in the DRC where workers, including children, are exposed to dangerous and life-threatening conditions often at the direction of unregulated army groups. In addition to the app, the project includes a six-minute stop-motion animated film by the artist TT Hernandez that follows the ordeal of a 12-year-old boy in the DRC who’d been kidnapped by a notorious warlord and forced to dig for gold and cassiterite in hazardous conditions.

"New generations of consumers are demanding more just business practices, as evidenced by the growth of markets for fair trade products such as cotton and coffee. As our dependence on technology and electronic devices intensifies, we must urgently look at the human costs and injustice surrounding the supply chain and the manufacturing of our smartphones, tablets and computers," said director Karim Ben Khelifa.

In making the connection between our everyday devices and the lived realities of the workers, Seven Grams shows us that these supply chains are not the product of some far-away land, but an ongoing experience directly affected by our global technology consumption. Ben Khelifa’s project is an important recent example of solutions journalism which aims to both inform and to inspire social change and the means to measure it.

Seven Grams is a co-production between Lucid Realities, France Télévisions, Think-Film and POV.

About the Artists

Karim Ben Khelifa

Karim Ben Khelifa is an award winning Tunisian war correspondent, photojournalist and director who has freelanced regularly for Time Magazine, Vanity Fair, Le Monde, and The New York Times Magazine. In 2012, he became the Carroll Binder fellow at the Nieman Foundation for Journalism at Harvard University. From 2013 to 2017, he was an Artist-in-Residence at the Open Documentary Lab then Visiting Artist at the Imagination Computation Expression Lab, both based at MIT. During this time, he created the breakthrough VR and AR journalism project “The Enemy” which premiered in Paris in 2017 and has been presented in New York City, Tel Aviv, Boston, Montreal, Seoul and Geneva amongst other places. Since 2018, Karim has been an advisory board member of the American Documentary Interactive at PBS and at the Center for Advanced Virtuality at MIT.

TT Hernandez

TT Hernandez is a multidisciplinary artist, fascinated by the human experience. Through live performance, animation, interactive sculpture, and illustration, she engages with the senses of her audience and collaborators, striving to evoke specific moods, and experiences to explore the richness of our collective creativity and resiliency. Her work has been featured prominently in the Boston Globe and shown at the Boston Sculptors Gallery, the Distillery Gallery, the Irish consulate and more. She holds a BFA from Tufts University and was invited to become a visiting artist at the School of the Museum of Fine Arts, Boston. She has captured the visual narrative for award winning poets, international journalists, lauded composers, and New York Times best selling authors. Hernandez is currently based in northern California, empowering artists and thinkers to manifest ideas that matter. Through art making and one-on-one coaching, TT is committed to supporting creators of all types in their pursuit to strengthen inner trust, live authentically, and express themselves fully.

LUCID Realities

Part of the CLPB Media Group, Lucid Realities is an immersive and interactive production and distribution company based in Paris, co-founded by Chloé Jarry and François Bertrand. The projects powered by Lucid Realities are designed to foreshadow the future of the XR industry and innovate ways to produce and distribute XR experiences. For us, XR is more than technology: it’s an opportunity to create unprecedented emotional ways to connect people with edutainment contents. Supported by some of the major players in the film and XR fields (Sundance Institute, Tribeca Film Fund, Google DNI, HTC Vive Arts, NFB, European public broadcasters), we have shown our ability to build innovative business models, tell powerful stories and create new kinds of presentations. www.lucidrealities.studio

Film Credits

Produced by: LUCID REALITIES (Executive Producer: Chloé Jarry - Production Manager: Alessandra Bogi - Project Manager: Adrien Pflug)
Coproducers: FRANCE TÉLÉVISIONS (Jeanne Marchalot), POV SPARK | AMERICAN DOCUMENTARY (Executive Producer: Opeyemi Olukemi), THINK-FILM (Danielle Turkov, Amy Sheperd, Thomas Walsh)
Distributor: LUCID REALITIES

Year: 2021

Countries: France, USA, UK

Running Time: 25min

Languages: French, English, German

Lead Artists:
Director: Karim Ben Khelifa

Research and Fact Checking: Quentin Noirfalisse

Art Direction and 2D Animation: TT Hernandez

Original Music and Sound Artistic Direction: Franck Weber

3D graphics and development: NOVELAB

Available worldwide via the Apple Store and Google Play

More information: www.sevengrams.org

About POV

Produced by American Documentary, POV is the longest-running independent documentary showcase on American television. Since 1988, POV has presented films on PBS that capture the full spectrum of the human experience, with a long commitment to centering women and people of color in front of, and behind, the camera. The series is known for introducing generations of viewers to groundbreaking works like Tongues Untied, American Promise and Minding The Gap and innovative filmmakers including Jonathan Demme, Laura Poitras and Nanfu Wang. In 2018, POV Shorts launched as one of the first PBS series dedicated to bold and timely short-form documentaries. All POV programs are broadcast nationally on PBS, POV.org and the PBS Video app.

POV goes “beyond the broadcast” to bring powerful nonfiction storytelling to viewers wherever they are. Free educational resources accompany every film and a community network of thousands of partners nationwide work with POV to spark dialogue around today’s most pressing issues. POV continues to explore the future of documentary through innovative productions with partners such as The New York Times and The National Film Board of Canada and on platforms including Snapchat and Instagram.

POV films and projects have won 45 Emmy Awards, 26 George Foster Peabody Awards, 15 Alfred I. duPont-Columbia University Awards, three Academy Awards and the first-ever George Polk Documentary Film Award. Learn more at pbs.org/pov and follow @povdocs on social media.

About American Documentary

American Documentary, Inc. (AmDoc) is a multimedia company dedicated to creating, identifying and presenting contemporary stories that express opinions and perspectives rarely featured in mainstream media outlets. AmDoc is a catalyst for public culture, developing collaborative strategic engagement activities around socially relevant content on television, online and in community settings. These activities are designed to trigger action, from dialogue and feedback to educational opportunities and community participation.

Major funding for POV is provided by PBS, the Open Society Foundations, The John D. and Catherine T. MacArthur Foundation, the Wyncote Foundation, Reva & David Logan Foundation, Perspective Fund and the National Endowment for the Arts. Additional funding comes from Nancy Blachman and David desJardins, Bertha Foundation, The Hollywood Foreign Press Association's Charitable Trust, Park Foundation, Sage Foundation, New York State Council on the Arts, public funds from the New York City Department of Cultural Affairs in partnership with the City Council, Chris and Nancy Plaut, Abby Pucker, Ann Tenenbaum and Thomas H. Lee and public television viewers. POV is presented by a consortium of public television stations, including KQED San Francisco, WGBH Boston and THIRTEEN in association with WNET.ORG.